Tixify Unveils Major Ticketing Platform Upgrade, Redefining Cloud-Based Live Event Management

Tixify, November 2025 — Tixify is thrilled to announce the launch of its next-generation ticketing component, a transformative upgrade to the Tixify Live Entertainment Cloud. Developed over the past two years and shaped by the voices of clients across the globe, this new platform brings unparalleled flexibility, analytics, operational efficiency, and customer experience to live event organizers.

This comprehensive rebuild reflects deep partnership with leading venues, promoters, and producers, incorporating evolving requirements from the worlds of sports, entertainment, attractions, and performing arts. Leveraging continuous feedback, Tixify has re-architected every aspect: from lightning-fast dashboards to an intuitive POS, rapid reporting, robust access management, enhanced digital wallets, dynamic seatmaps, and world-class e-commerce flows. The result is a toolset that fuels innovation, drives conversions, and streamlines every component of the ticketing lifecycle.

“Our mission has always been to empower our clients; making innovation tangible and problems solvable through real partnership. This launch marks our most significant leap forward yet,” said Dani Varela, CEO of Tixify. “We’ve built this platform directly from the ideas and challenges our clients shared, so every feature reflects real demand and delivers meaningful impact.”

Key highlights of the new ticketing upgrade for the Tixify Live Entertainment Cloud include:

• Modern, customizable dashboard for real-time analytics, rapid data export, powerful filtering, and seamless multi-event navigation.
• Fully integrated POS (Point of Sale) supporting multi-event checkout, device management, advanced printing, and secure payment terminals.
• Intelligent reporting and export tools built for finance, accounting, and operations, with granular filters and compliance-ready exports.
• Enhanced web and e-commerce experiences for buyers, featuring dynamic seatmaps, add-ons, bundles, personalized flows, and robust mobile wallet integration.
• Next-gen Scan Manager app for rapid check-in, smart event access, and offline/online flexibility.
• Granular customer segmentation, tagging, and omnichannel management for marketing and operational success.
• Streamlined subscriptions, memberships, and recurring payments with automated billing and flexible plans.
• Comprehensive API, CRM, and payments integrations to connect with wider industry tools and platforms.
• Uncompromising security procedures including MFA, SSO, device tracking, and role-based permissions.

The upgraded ticketing platform will be available to select customers as part of an early access program from November to February, with general availability planned for the second quarter of 2026. Early adopter feedback will help further refine the solution before its broad release.

Current Tixify clients who wish to participate in the early access program are invited to contact their Customer Success Manager (cSM) for information about onboarding and migration.

This release positions Tixify as the definitive choice for live event organizations ready to embrace data-driven, guest-centric, and scalable ticketing for the next era.

Media contact:
media@tixify.com